Empowering students, wine industry professionals and college advisors to find the perfect program to enter the wine industry.
Majoring in Wine provides tools and guidance as you explore your educational options. There are many great programs in viticulture, enology, wine business and associated fields. So have fun looking, discovering and choosing the wine certification program that’s perfect for you.
We created Majoring in Wine because there was a need for a trusted, comprehensive and objective location for people looking to expand their wine-related education. In addition, we share resources for scholarships, jobs and internships. Please let us know if we’re missing something so we may keep this site as up-to-date as possible. Cheers!
– Chris Cook & Vicki Purslow, Founders of Majoring in wine
Who We Are
Chris Cook, Capiche Wine Marketing & PR founder, has more than three decades of experience in marketing specializing in higher education. Since enrolling at the Southern Oregon Wine Institute in 2015, she has focused on the burgeoning wine industry, helping wineries develop their brand and best serve their customers. She works with individual wineries, wine trails and wine associations as well as guest lecturing in wine education programs at universities including Washington State.
She helped Tim Hanni, MW, create and launch the acclaimed online, on-demand Wine Business Education Program with the 8-part Business of Wine course and associated financial calculators. Chris occasionally writes about wine for Southern Oregon Magazine and is a regular contributor to the Oregon Wine Press and Southern Oregon Wine Scene. An adjunct professor for Southern Oregon University’s MBA program and speaker for the university’s Professional Development Program, Chris has a BS in communication and a master in management.
Dr. Vicki Purslow, author of Cash for College, has presented numerous workshops to assist high school students and their families locate scholarship opportunities. She has 30 years’ experience as a professor and administrator in community colleges and universities and has presented and published numerous research studies on college student enrollment trends.
She is a research analyst for Capiche Wine Marketing & PR. In 2016, she and Chris published the first-ever Oregon Tasting Room Survey Research Report. The purpose of this study was to examine trends and opportunities for growth specific to Oregon tasting rooms. Comparing findings with previous research—including the Wine Business Monthly/Silicon Valley Bank reports—we sought to learn more about Oregon tasting rooms by American Viticultural Area (AVA) and annual case production. Our findings were reported at the 2017 Oregon Wine Symposium in Portland, Oregon.
– In gratitude, Chris Cook & Vicki Purslow, Majoring in Wine
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